Last month, I published a humble article titled "Six Small Tricks to Improve Personal Integrity," where I discussed with everyone how to enhance personal integrity through the internet. Today, I would like to further discuss how businesses can establish their brand image through websites. In fact, this article is not only applicable to corporate websites but also to websites that expand their business online, such as personal online stores or internet malls.
1. Choosing a Domain Name Requires Caution
A website is equivalent to a storefront for a traditional business, and the domain name is the address. In Chinese traditional thinking, selecting a good location before opening a store is the first and most important task, which is why Feng Shui has remained popular for so long. Similarly, for the internet, choosing a domain name should never be taken lightly. The domain name should ideally be easy to remember and related to the website's name or the company. Never use random numbers or meaningless letters as your domain name, as such domain names appear very unprofessional and serious. This gives users the impression that the website might close at any time.
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