It is estimated that most readers of this book hope their websites can rank first in Google search. As SEO consultants, we know how great it feels to have our own website at the top of the search list. We sincerely hope your website ranks first on Google, but if this top ranking does not bring real visitors or leads them to a "dead-end" website, then even being ranked first has no meaning. Therefore, do not just use SEO as a means to improve your website's ranking.
The term "Search Engine Optimization (SEO)" refers to a series of different actions you can take to increase targeted traffic from search engines to your website, also known as "Search Engine Marketing (SEM)" or "Search Marketing". It includes actions taken for the website itself (such as modifying text and HTML code), as well as other activities, such as communicating directly with search engines, or purchasing other traffic sources through requests to join lists or link building. Tracking, research, or competitive reviews also fall under SEO methods.
SEO is not advertising, although it contains advertising functions. It does not belong to the public relations field, although it also involves communication tasks similar to public relations (Public Relations, PR). As an emerging area in online marketing, SEO may seem complex, but its basic goal is very simple: to acquire targeted visitors.