We know that the purpose of search marketing is to build brand (product) awareness for businesses and convert website traffic. Have you ever studied what searchers are looking for? Do you understand the changes in search keywords? Are you aware if the target keywords are aligned with the needs of the searcher? Search marketing is about precisely conveying what your audience wants to know, allowing them to find you at the right moment through targeted keyword searches. First, we need to understand, where do people find you?