Sources revealed that Tencent had reached an agreement with the current third-party social application provider "5 Minutes" to purchase outright the popular social game "Happy Farm" developed by the company.
According to publicly available information, the company "5 Minutes" officially launched "Happy Farm" in November 2008, and it quickly became a sensation on the internet, turning millions of netizens into diligent "farmers" - planting vegetables, harvesting them, and even stealing vegetables from their friends' farms.
The peak number of active users exceeded 16 million, and this year's projected profit is nearly 3 million yuan.
Sources revealed that Tencent has reached an agreement with "5 Minutes" to purchase outright this hot social game, rumored to be worth several million yuan. An investment report published last week by Hong Kong's Main First Securities Co., Ltd. also showed that Tencent purchased the game outright, and there would be no revenue-sharing arrangement with "5 Minutes."
Currently, Happy Farm's main income comes from Tencent's social platform and Facebook platform; the proportion of authorized income from social networking sites such as Renren and Qianxiang Kaixin is less than 20%.
Main First believes that Tencent's platform advantages will continue to improve. Some applications may not be able to generate profits on other websites, but Tencent can still make money through these projects. Tencent's success is inseparable from its payment system (QQ Coins) and the unique social environment of QQ users. The social environment of QQ allows participants to compete with each other in a virtual network composed of social relationships.