Many people say they don't know how to promote their products and websites.
Actually, the methods of promoting a website are well-known to most people. Even if someone doesn't know, a quick online search will not only give them the information but also lead them to the origins of online marketing.
Online marketing requires innovation, continuous innovation. The internet itself is an industry that evolves rapidly. Naturally, online marketing follows this pace; otherwise, if your online marketing tactics are still the same as they were years ago, they will surely be ineffective.
Today, with nothing much to do, I spent some time finding joy on Kaixin001 (a Chinese social networking site). I usually visit Kaixin001, mostly to post a diary entry or browse around before leaving, without really studying it in depth.
If you don't know how to promote your website, online store, or product, I suggest leveraging Kaixin001's platform for publicity. Kaixin001 has an active user base, primarily urban white-collar workers, and most relationships on the platform are among friends. This leads to fast spread effects and high levels of trust. With such a good platform, how could you, as an outstanding online marketer, afford to miss out?
Most importantly, promoting on Kaixin001 doesn't cost money. Moreover, Kaixin001 has developed unique features like friend-to-friend transmission and invitation functions that you can take full advantage of.
First: Register an account on Kaixin001. If you're male, I suggest using a female identity. Your profile picture should preferably be of a beautiful woman, but not one who's too generic or famous, so users won't easily recognize it as a fake account and ignore you. You can add your website, online store, or product information to your profile, but not excessively.
Second: Use Kaixin001's invitation feature to invite all your MSN and email contacts to join. By doing so, you gain free audiences and promoters. Once these friends join, they'll likely invite their own friends, significantly increasing your reach.
Third: After inviting friends, use Kaixin001's "Find People" function, such as "Possible Friends" or "Friends of Friends". Using this function allows you to quickly add friends of friends, making them your own friends. Since adding friends of friends is more likely to succeed and less likely to be rejected, your number of friends will increase. Don't rush into promotion at this stage, as unfamiliar friends might easily delete you if you start promoting right away.
I once saw someone on Kaixin001 who had added 80,000 friends. That's quite terrifying. Many people spend millions building websites and accumulate members over several years, yet may not reach 80,000 members. If you send a mass message with a 20% activity rate, you'll have nearly 20,000 direct target audiences. Through their further transmission, the potential audience could reach hundreds of thousands.
Fourth: After accumulating a certain number of friends, you need to disguise yourself. How? For example, regarding your product or the website you want to promote, post relevant blogs. If I'm promoting an online bookkeeping software for individuals and families called Caakee Online, I wouldn't immediately post soft promotional articles about Caakee Online because unfamiliar friends would easily block or delete me, wasting all my previous efforts. At this point, I would definitely forward some good financial management articles, letting everyone know I provide quality financial content and share knowledge with everyone. This approach is less advertising-heavy, allowing me to make an impression in front of friends while leaving a good impression on others.
Fifth: With these foundations laid, there's still something missing. What is it? You need to add some particularly active and famous grassroots Kaixin001 members. Due to their efforts and positivity, they've gathered a large following on Kaixin001, with popularity, many friends, and high credibility. You need to befriend them. Once befriended, maintain the relationship well. If they share your blog posts or forwarded articles with their friends, the promotional effect will be maximized. According to the 2:8 rule, 80% of your friends are silent or contribute little to you. You need to focus on the few very valuable friends.
Sixth: After working hard on all this, don't think you can start promoting right away. You currently don't have enough active friends supporting you and lack influence. So, at this point, you need to register a few pseudonymous accounts on Kaixin001. Through some methods, gather a batch of followers. These pseudonymous accounts must be clearly positioned, such as being financial experts, fashion experts, or non-mainstream personalities. These pseudonymous accounts absolutely cannot contain any advertisements. They must daily forward valuable news and information to attract attention.
Seventh: When your pseudonymous accounts gain some popularity, you need to work hard to highlight the account you want to promote, controlling the degree. If you don't have pseudonymous accounts to support you, it will be difficult to gain popularity. This is what people refer to as creating momentum. To learn how to highlight, you can study the grassroots star members on Kaixin001; their methods are more ingenious than mine.
Eighth: Kaixin001 has a reposting function. After laying the groundwork, when promoting, you must fully utilize this function, which is the best tool for spreading information.
Ninth: Some people on Kaixin001 forward vulgar articles to grab attention, with advertisement links below the articles. Others forward information related to advertisements. You need to control and grasp these situations yourself. If you can't, it's better to stick to formal methods.
Tenth: The voting function on Kaixin001 is also popular. If you can come up with a great voting theme and relate it to your promotional theme, your advertising effect will surely be excellent.
Eleventh: The friend impression function, although not as popular as the previous ones, has a lasting advertising effect. However, you must be cautious. If used poorly, it can offend your friends. For instance, I once wrote things like "Caakee Online Bookkeeping Network" in friend impressions. Although the advertising effect was obvious, it annoyed my friends, causing me some trouble. It's better to be subtle.
I don't play many functions on Kaixin001; these are roughly the main ones. There isn't much time left to explore other functions. Everyone can thoroughly enjoy playing Kaixin001 and research which functions can bring good promotional effects. I hope Kaixin001 can become the preferred promotional platform for online marketers.
Author: Caakee Online (www.caakee.com) Tian Keshan QQ: 728714839 (Note: For online exchange)