What is traffic? In the past, it was revenue - the income from SMS alliances, website alliances, search alliances, and even the income from rogue software installations. Now, the SMS alliances have completely disappeared; Taobao and eBay no longer invest heavily in website alliances; Baidu can only offer a pitiful amount of money to search alliances; as for rogue software, with the current social atmosphere against such practices, fewer large companies are directly supporting them. So what has traffic become now? You guessed it - garbage.
At least half of the traffic on the Internet can be classified as garbage. Looking at the potential revenue generated per unit of traffic, most traffic cannot compare in value to that of Baidu or Sina. Even for Sina, the value of its blog traffic pales in comparison to its news center traffic. Moreover, the trend for low-value traffic is becoming increasingly worse. The value that used to be brought by 10 million PVs may now not even be matched by 50 million PVs. Many websites that possess enormous amounts of junk traffic are troubled by their inability to find anyone willing to pay for it.