The theme of a website, which is the subject matter of the site, is the first issue encountered when starting website design. Website subjects can be incredibly diverse and varied — if you can imagine it, you can create it. Below are the ten categories of website themes from the top 100 most well-known U.S. websites in 1999, as rated by the American magazine *PC Magazine*:
1st Category: Online Job Searching
2nd Category: Online Chat/Instant Messaging/ICQ
3rd Category: Online Communities/Discussion/Email Lists
4th Category: Computer Technology
5th Category: Webpage/Website Development
6th Category: Entertainment Websites