One of the founders of Shvoong, Avrahami, said that the website not only publishes abstracts on literature, society, scientific research and other aspects written by individual internet users, but also enthusiastically seeks to establish cooperative relationships with Chinese academic institutions, in order to present the vast amount of information concerning China to readers from various countries. He stated that the cooperation with Tsinghua University demonstrates that China has become an information source which attracts the "attention" of global netizens.