China Becomes Testing Ground for New Advertising Technologies, Exporting Techniques to Europe and America

According to the UK's Financial Times on June 18, managers of some international advertising agencies indicated on Monday that in the future China and other Asian countries will become exporters of mobile phone advertising and other interactive media advertising to the West. Experts believe that the size of the Chinese market and the expansion of institutions with different media assets will encourage Western brands to develop new advertising technologies and bring these technologies from China to Europe and the United States. The opportunity to test mobile phone advertising is especially good in Asia, while its development in Europe is slow.