The biggest news of the Internet recently is no more than the cooperation between Sina and Google. When NetEase and Tencent announced that they would leave the embrace of Google and independently establish their own search engine team, Sina chose to cooperate with Google. Now, the web search content of Aiwén (iAsk) Search has pointed to Google, but the rest of the search functions have not changed, such as blog, video, and news searches.
Sina had launched its self-developed search engine "Aiwén" in the middle of 2005, hoping to gradually begin independent operations of its search business. However, from an internal operational perspective, the search business requires a large operational cost, while search ads account for less than three percent of Sina's revenue. From an external environment perspective, Baidu and Google gradually established high industry barriers, occupying at least seventy percent of China's search market share. The market effect of Aiwén was not ideal, and it also分散ed Sina's operational resources and focus. Choosing to cooperate with Google allows for the concentration of operational resources.