E-commerce is changing the traditional distribution system...

The emergence of e-commerce has given birth to many heavyweight online stores. Since their costs are much lower than those of hypermarkets and other channels, buyers flock to them. Gradually, they have built up a sales scale, giving them enough leverage to compete against the traditional system. Manufacturers, instead of worrying about disrupting the original supply and demand relationship, are now willing to offer more competitive prices to these e-commerce operators. For example, Amazon and JD.com are typical cases...