Since July 25, online searches with the keyword "Zhang Licai" have suddenly surged. On Google, it takes only 0.15 seconds to produce about 8,800 relevant search results; on Baidu, it takes only 0.069 seconds to find about 765 relevant web pages; even the Chinese interactive wiki has added an entry for "Zhang Licai"... Who is Zhang Licai? What did he do? Why has he suddenly become so noteworthy?