Franchising is often seen as a shortcut to success, especially with many franchisors promoting their opportunities with the slogan "guaranteed profits", which can give people the impression that they can easily fulfill their dream of becoming a small boss without any effort. In reality, however, there are those who succeed in franchising, but there are also quite a few who fail. The following provides ten dos and don'ts for self-assessment before joining a franchise for those who are considering it.