Since Baidu launched Fengchao and a series of Aladdin plans, Baidu has been constantly changing. After each Wednesday update, webmasters have mixed feelings of joy and worry. The last two updates have been even more impactful, and Shenzhen SEO has been severely affected. Not only have some of the client websites dropped in rankings, but even their own website has fallen, not appearing as the first result when searched with "site". It's clear that Baidu has reduced its ranking.
When problems arise, they need to be analyzed and resolved rather than just complaining about Baidu. Taking the case of "Shenzhen SEO," after the two recent updates, the front-page rankings on Baidu changed significantly. A few sites that used to rank very high in my memory are:
Xiaozhu SEO www.seorr.cn
Shenzhen SEO www.comseo.net
Shenzhen SEO www.niubiseo.cn
These three sites were all ranked quite high, but after this update, they all disappeared from the rankings. This is a relatively large update change, and it's quite rare for such significant changes to occur at once. Therefore, Shenzhen SEO carefully examined the situation. They also looked at the explanations from each site, which can basically be summarized as one point: link issues. One is the problem of high-quality inbound links, and the other is the issue of bad outbound links.
In group discussions, it was emphasized that links are crucial. Baidu has increased the weight of links. Here, Shenzhen SEO provides some evidence: still taking the keyword "Shenzhen SEO" as an example, after this update, the 10th result was www.zztt.com.cn.
Why mention this website? Let me explain. This website is for a Shenzhen moving company, and there isn't a single instance of the term "Shenzhen SEO" on the entire site. There are no articles related to SEO either, which is quite strange. Out of curiosity, Shenzhen SEO carefully analyzed this website and found two points: one, the term "Shenzhen" appears with very high frequency; two, the external links to this site. Using Baidu's domain search (domain:www.zztt.com.cn), we found two links from pages about SEO articles, and one from a NetEase blog by Shenzhen SEO. On this blog, there's a text link pointing to the site with the anchor text "Shenzhen SEO." Clearly, this is the reason why this site ranks 10th for "Shenzhen SEO," proving how important external links are to Baidu.
From the above example, it can also be seen that Baidu has enhanced its word segmentation technology processing. Additionally, there is the impact of keyword density. Otherwise, just having one inbound link with the term "Shenzhen SEO" wouldn't give it such a high weight.
Analyzing the client website with the keyword "whitening," most of the top ten results are internal pages of large websites or Baidu's own products. This shows that Baidu has increased the weight of large websites, not just homepages. Now, many keywords appear on internal pages of large websites.
Another point is that Baidu favors websites with fast snapshot updates for better rankings.
In summary, Baidu has made adjustments in the following areas recently:
1. Increased the weight of links;
2. Increased the weight of large websites;
3. Enhanced word segmentation technology processing;
4. Adjusted keyword density and keyword position;
5. Baidu snapshots and "site" are important components in measuring a website's quality.
The above five points are Shenzhen SEO's views on the recent major updates by Baidu. After analyzing the issues, the most important step is to come up with corresponding solutions. As for the methods to resolve these issues, it depends on everyone's ability to grasp the appropriate degree. Mastering this degree will make you a SEO expert.
Article source: www.shenzhenseo.net