Advertising will still be the most important profit-making model for the wireless Internet.

Free Ads Network (http://www.fabuad.cn/) reported: Since the internet bubble in 2002, a large-scale collapse of online companies occurred. However, a great number of companies survived and many new ones were established. They mainly benefited from the popularity of mobile phones as well as the mature and simple payment platform on mobile devices.

Internet companies gained substantial income through SP (Service Provider) text messages and safely got through the period of the internet bubble. TOM, during this time, experienced rapid development with SP text message charges becoming its primary source of income. They benefited from the widespread use and application of mobile phones along with the large number of mobile internet users. However, as the telecom operators increased their scrutiny on SP services, fraudulent billing has become unrealistic. This excellent payment platform via mobile will no longer be able to support the user-paid model, thus leading to the continued dominance of the free-for-users, paid-by-businesses model in the wireless internet sector.

The most crucial profit-making model for the internet is advertising. Mr. Pony Ma, CEO of Tencent, a company that primarily earns from value-added services, firmly believes that advertising will always be the eternal theme for internet profitability. Similarly, advertising will inevitably be the main profit model for the wireless internet, and it is currently the easiest way to make profits, the most regulated, and least intrusive method for users. However, wireless internet advertising must be upgraded. It needs to effectively avoid click fraud, achieve precise targeting, and measure advertising expenditure based on effectiveness. This requires wireless internet advertising companies to develop platforms that can achieve precision and effectiveness.

Currently, UUCUN, a well-known domestic mobile advertising company, was originally a Japanese-invested mobile search company. In order to gain independent development space, it transformed into mobile advertising in 2008 and separated from the Japanese company, gaining a good reputation and share advantage in the mobile advertising market.