Methods to increase website traffic Strongly recommended!!! www.5H55.COM

by caif on 2007-05-20 20:19:32

More page views = more ad clicks = more revenue

This simple formula is clear: to enhance the value of a website and generate more advertising revenue, increasing the website's page views is the first step. To achieve this goal, affiliates need to actively and flexibly use online marketing methods. Below are some commonly used online marketing methods introduced: search engine registration, link exchange, information release, email lists, permission-based email marketing, personalized marketing, viral marketing, etc.

Tip 1: Search Engine Registration and Ranking.

This is one of the most classic and commonly used online promotion methods. Although the effect of search engines is not as effective as it was a few years ago, they are still the basic way people discover new websites. According to CNNIC survey reports, search engines are the main way users learn about new websites. International internet market data analysis shows that over 28% of website traffic comes from search engines, and search engine ads are considered the most cost-effective online ads. Especially for medium and small-sized websites and personal homepages of netizens, registering on major search engines and achieving the most ideal ranking is an important method to attract a wide range of netizens to browse. This is also one of the issues to consider during the website design process.

Tip 2: Link Exchange.

Link exchange or reciprocal linking. This method is probably already in use by all affiliates. It is a simple form of cooperation between websites with certain complementary advantages, which involves placing the other party’s website logo or name on your own site and setting up a hyperlink to their site, so that users can discover your website from the cooperative site, achieving the purpose of mutual promotion. The role of link exchange mainly manifests in several aspects: obtaining traffic, increasing user impressions while browsing, gaining advantages in search engine rankings, and increasing visitor credibility through recommendations from cooperative sites. More importantly, the significance of link exchange has gone beyond whether it can increase traffic; what is more important than direct effects is the recognition and acknowledgment within the industry.

Tip 3: Information Release.

Information release is both a basic function of online marketing and a practical operational means. Through the internet, not only can a large amount of commercial information be browsed, but information can also be published oneself. The most important thing is to timely release valuable information on your own website to fully utilize the website's functions, such as new product information, discount promotion information, etc.

Tip 4: Permission-based Email Marketing.

Permission-based email marketing has obvious advantages over traditional promotion methods or unsolicited email marketing, such as reducing ad disturbance to users, increasing the accuracy of potential customer targeting, enhancing customer relationships, and improving brand loyalty. The prerequisite for conducting email marketing is having the email addresses of potential users. These addresses can be collected and organized by companies from user and potential user data, or third-party potential user resources can be utilized.

Tip 5: Personalized Marketing.

The main content of personalized marketing includes: users customizing information content they are interested in, choosing web design formats they like, setting information reception methods and times according to their needs, etc. Personalized services have significant effects in improving customer relationships, cultivating customer loyalty, and increasing online sales. According to research, users are willing to provide limited personal information under the condition that their personal information can be protected to obtain certain personalized services, which is the prerequisite guarantee for conducting personalized marketing.

Tip 6: Viral Marketing.

Viral marketing is not actually conducted by spreading viruses, but through users' word-of-mouth promotion networks, where information spreads and expands like a virus, using fast replication to reach thousands or even millions of audiences. A classic example of viral marketing is Hotmail.com. Nowadays, almost all free email providers adopt similar promotional methods.