"He looks quite ordinary at first glance, but once he starts talking, you feel a sense of respect." This was said by a student randomly met by a reporter at the Guohua Memorial Middle School.
He walks with light and steady steps, and his speech is amiable yet profound. 20 years ago, Li Ka-shing once said, "Don't see me as a 60-year-old man; see me as a 20-year-old guy with 40 years of experience." For Yang Guoqiang, who is 52 this year, he is a 52-year-old young man with 52 years of life experience.
His office is not large, with a desk and a bookshelf behind it packed full of books. There are two conference tables, and on the wall behind them hang maps and several pieces of calligraphy. On one scroll, it reads: "To be carefree is happiness... To have long-term goals is not to waste life..." A friend by his side quietly says, "The boss's clerical script is pretty good."
He single-handedly created the "Country Garden Kingdom," which is famous in Guangdong for its rapid development of large projects in suburban areas of big cities and second and third-tier cities, following a chain operation model. His company alone supports one-tenth of Guangdong's commercial housing sales volume. "Selling houses like cabbage" and "cheaper than building your own house"... Country Garden is known in the industry as the "price killer." Yang Guoqiang defines Country Garden as: "A factory that quickly and massively produces affordable, quality housing needed by society."
As of January 31, 2007, Yang Guoqiang had developed 22 Country Gardens in Guangdong at the speed of "one Country Garden per year," creating 37,705 residential units, with an estimated capacity to accommodate 150,000 people. Currently, Country Garden's business has extended to inland cities such as Changsha in Hunan, Manzhouli in Inner Mongolia, Taizhou in Jiangsu, and Shenyang in Liaoning.
Back in the 1990s, Yang Guoqiang, through joint schooling with Beijing Jingshan School, was the first to marry education with real estate, thus "leveraging" the sales of Shunde Country Garden and making "Country Garden, giving you a five-star home" world-renowned, becoming a classic case in China's marketing circles. Subsequently, the record of 7.5 billion yuan in sales in one day at the Phoenix City project became the largest classic myth in China's real estate history to date.
Last National Day, his project in Changsha, Hunan opened for sale, achieving sales of 4.8 billion yuan in a single day, while the "annual sales record" of peers in Hunan during the same period was only 2.5 billion yuan.
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