Sichuan风情 (Note: "风情" can be translated in various ways depending on the context, such as "local customs," "scenery," or "charm." A more fitting translation might be "Sichuan Charm" or "Sichuan Scenery.") If you'd like a more specific translation: "Sichuan Charm" could work well.

Centered on the rivers, referring to the existing ancient building clusters in the town, integrating the unique style of Western Shu architecture, and based on the ancient tea-horse road culture and the commerce culture of Western Shu as well as the principles of Confucianism, Buddhism and Taoism, we aim to create a waterside town with Western Shu style.