Performance art marketing

Mark, who hails from the United States, is a theatrical actor (giving theater majors a potential career path that doesn't necessarily involve unsavory rules). In 2007, he visited 171 Starbucks stores in one day. In 2008, he spent 30 days living at IKEA. Not long ago, he made another astonishing move — spending 30 days and nights on an airplane! Could it be that due to the recent string of aviation accidents, airlines decided to hire this performance artist to help with some behavioral marketing? No, Mark was actually promoting GOGO Inflight, an airborne internet access service. Imagine the allure of being able to get online while high in the sky, paired with such impactful performance endorsements. It goes without saying that GOGO Inflight quickly became a hot topic and successfully attracted consumer interest.