E-commerce merchants generally know that it is very important to get a top ranking on the major search engines. Therefore, they usually spend a lot of time optimizing website content, exploring internal links, and optimizing titles and Meta tags. However, most of them overlook the fact that website design structure plays a role in search engine optimization. Sometimes, you can't just rely on web designers, because although they may be good at website design, they may not be proficient in search engine optimization.