Net-a-Porter's Crazy Growth in Adversity

In such a climate, if an online clothing store generates over 11 million RMB in revenue in one day, is that credible? There are also rumors that on a certain day, the website received and processed 10,000 orders. Don't doubt it—this happened on a random day, not every day. Perhaps most of the time they are living off their past earnings. Even so, these seemingly accidental sales can sustain the operation of the site for a long time. This clothing website is called Net-a-Porter, based in England. It reportedly achieved a growth of over 45% in performance last year despite the adverse trend, with net profit increasing by 2.3 times. If you still don’t feel the impact, let me put it another way: during the financial turmoil of 2008, Net-a-Porter's net profit increased by 230%.