Computer vs phone = supermarket vs convenience store

The title comes from a quote by the founder of Japan's i-mode, used to describe the relationship between computers and mobile phones, as well as the vastness and variety of the internet — isn't the internet just like a supermarket in life? Most of the things in convenience stores can also be found in supermarkets, only some special products might be exclusive to convenience stores. In comparison, mobile phones have a stronger personal touch. By applying this relationship, i-mode achieved great success in Japan.

Before last year, I had always been working in the internet industry and participated in the operation of several websites of various sizes. Now, I'm doing WAP, designing my own site, but it's definitely not feasible to directly use the methods from the internet. You can't use the supermarket mindset to run a convenience store, or you'll lose so much that you won't even know where the door is. Although both computers and mobile phones are carriers, one screen can be over twenty inches, while the other is only about 2.4 inches. It's simply impossible to directly transfer the methods used for the internet onto mobile phones. Even though those who do free WAP know this point and talk about user experience, in practice, it still reflects the supermarket approach — simply transplanting the methods used for computer-based internet. I've looked at many WAP sites, and when I see their homepages, every site seems to want to cram everything onto the homepage, plus some ads to make money and support their livelihood. But the mobile phone has such a small screen, how much information can it hold? So, I wonder where this user experience comes from? Based on foreign experiences and the Monternet model, a WAP page should have no more than 13 links, and each link should not exceed 17 characters, etc. I think this is very good, this is what a convenience store should be like.