Yesterday, while chatting with my girlfriend about diamonds, I recalled the advertisements from Jiudiamond.com that I had received before. It seems that there are more and more noble products going for e-commerce these days, and this trend is becoming more common. I think that luxury goods following the B2C model should be easier to succeed. Currently, diamond sales in China mainly rely on leased counters in large shopping malls. However, the rise of diamond sales websites such as Yingjin Diamond Network, Jiudiamond, Graceful, and Davini will bring a huge impact on the existing model.
When talking about diamond e-commerce, it's impossible not to mention Blue Nile, the online retailer from the United States. In China, all diamond sales websites invariably take BN as their model to emulate and surpass, even making their website constructions somewhat similar.