What to Do and What Not to Do in Logo Design (Part 1)

Logo design in today's world is still at a low level. People do not understand what makes a good logo and how valuable it can be to their business. In this article, I will outline the methods you should not use when designing your logo... if you take this issue seriously.

What is a Logo?

To understand what a logo means, we must first know what a logo is. The purpose of logo design is to enable people to immediately recognize a brand, inspire trust, admiration, and loyalty towards the brand. A logo represents one aspect of a company's commercial brand or economic entity; its shape, color, font, and images are usually distinct within the same industry market. Logos are also used to identify organizations and other non-commercial entities.

What surprises me is that if a logo signifies so much, then why do some people either not have a logo or use very poor ones?