From reviews driving sales to the importance of service

There are a lot of B2C sites on the Chinese Internet, and many Chinese Internet users have opened small shops on C2C sites. But for the overwhelming majority, their businesses aren't doing very well. Many online store operators work very hard. In addition to needing to budget, purchase inventory, and take stock like physical stores, they also need to learn certain network application knowledge, as well as knowledge about online marketing, graphic editing, and sometimes even search engine optimization. Looking at the title of this article, many friends understand that in daily operations, they also use reviews to promote the goods they post. However, unfortunately - it doesn't seem to be effective.

Is it really that the replies haven't played a role? Let's find a few cases to look at:

1. Jiwu Special Creative Gift Shop has always been a B2C site that I've been paying attention to. We can randomly select a few recommended product links and take a look at the comments on those products, and it's hard to find a single heartfelt comment;

2. Che趣wang (Car Fun Network) is a site under the company I used to work for, selling car supplies online. Similarly, we can take a look at the product reviews, which are too stiff and lack color;

3. Paper Bag Superman is an online creative T-shirt store, and most of the products are related to current events, but their reviews are also quite unsatisfactory and cannot attract anyone;

4. Everyone can also go to Taobao and Paipai and take a look. I believe there are not many reviews that can stimulate users, and perhaps more attention is given to customers coming over to blame the merchants.

The audience might say, reviews are of course like those on the above-mentioned sites, would there be anything different?