What I refer to as email marketing here is actually not real email marketing, but something closer to Spam. Why do I say that? Because the emails sent are all未经许可的by the recipients, violating some of the policies against Spam.
I've talked about some email marketing materials before, such as:
How to collect Emails
Email Marketing
E-mail Marketing
Today, I'll talk about more related content on email box marketing. I haven't mentioned email subjects before, so today I'll focus on the content of the subject.
After doing so many days of testing, I feel that the subject of an email is extremely important, determining the success or failure of marketing. Setting aside other factors, the subject determines the product, and the correctness of the product choice determines whether the customer will buy or take action, which directly relates to your income.
First, avoid doing Clickbank sales-related content. This is my personal feeling because selling is much harder than getting actions. Selling is a gradual process, while actions are mostly free, easy to operate, with low benefits but good conversion rates. Therefore, I first suggest that the products for email marketing be CPA or CPL, rather than CPS.
Second, (Please log in to Dangdang domain to see the original text)
Third,
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Other methods of email marketing, my operational steps are:
Determine the product==> Determine the region==> Collect emails==> Test email validity==> Create titles and senders==> Develop email content
==> Send emails==> Track email open rate==> Track website/link click-through rate==> Track conversion rate==> Adjust product
All the above materials are based on my personal experience. There may be insufficient areas, and I will gradually adjust my methods and thinking. For any shortcomings, please criticize and correct me. Email marketing group: 45773194 (Note when joining: email marketing)
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