First, let me give a brief overview of this plan. This is a case from a company in Guilin that I helped establish an e-commerce department for back in 2007. Due to professional ethics, I will not disclose the name of the company or the website during the Gubaiyou competition. I hope everyone can understand. This article only lists the general framework. For more details, please contact me via QQ or email. The plan was completed by my partner, Mr. Yin.
All projects implemented based on this plan have been successful. I believe that those engaged in foreign trade or tour guiding in Guilin are familiar with this company. It's not an exaggeration to call it the largest foreign trade, tourism, and traditional Chinese medicine cultural exchange center in Guilin. Although I have left the company, I am still satisfied with its combination of physical operations and online presence, as it was my first truly successful case.
This marketing plan was written when I was in a web company to promote the website and conduct online trade.
We carried out resource integration and website business promotion through a website sales event.
The two basic tasks were: resource integration and event promotion.
The marketing method for this event was also very simple, using only two methods: one, information release; two, email marketing.
Then we found our target audience, such as forums, blogs, communities, etc., and released information and sent emails while integrating resources.
Actually, the working method was relatively simple:
Working Method:
Search Engines
Use search engines to input relevant keywords to find the content we need to integrate. For example, when integrating forums, you can enter the following search requests into the search engine: medical forum, TCM forum, acupuncture forum, Tai Chi forum, reflexology forum, etc., then post the prepared information in the integrated forums and record the qualified forums, thus completing resource integration and e-commerce simultaneously.
Mainly used search engines:
Google http://www.google.com/
MSN http://www.msn.com/
Yahoo! http://www.yahoo.com/
Ask http://www.ask.com/
Classified Directory
Use classified directories to find relevant categories, then integrate and release information.
Mainly used classified directories:
Yahoo! Directory http://dir.yahoo.com/
ODP http://www.dmoz.org/
Finally, there were some workloads and requirements...
This is one of the more prominent online marketing plans I did at the company. The advantage of this marketing plan lies in the fact that the company's website achieved resource integration and profitability through just one promotional activity, while also promoting the website and increasing traffic, objectively improving the website's ranking.