Some Views on Today's Online Advertising

by windmen on 2007-03-12 10:26:55

In the next few years, the form of online advertising may change. Because for today's Internet users, they are already tired of the current form of online advertising. When you open a webpage, all you see are dynamic ads. Aren't you annoyed by that?

Take games as an example. In the game "Street Basketball", some scenes are actually advertisements. There are even scenes specifically customized for Coca-Cola. Players in the game won't think it's an ad and will instead feel a sense of familiarity with the scene.

Upon careful thought, does online advertising have to appear in the form of Flash animations, dynamic images, or videos? Wouldn't it be better if it appeared in a way that everyone likes and feels more familiar with?

In fact, when Internet users browse web pages, online ads that appear under erroneous circumstances may instead cause aversion to the current advertisement. Imagine you're on the toilet and someone brings you a fragrant cake - how would you feel? Nowadays, people should learn to win others over with virtue. Advertisements like those for "Naobaijin" (a Chinese supplement) should only be thought up by dogs and shouldn't appear in China. This is because the management of online advertisements is still too imperfect, which is why bombarding ads often appear.