Avid Technology, the giant of video editing software, adopts a new Logo

Avid Technology may not be familiar to casual video enthusiasts, but it is a household name among audio-visual aficionados and professional digital video practitioners. Avid is a digital enterprise that provides comprehensive digital media solutions for clients, from program production and management to broadcasting. It is a leader in digital non-linear media production, management, and publishing solutions.

On the 20th of this month, Avid announced the launch of a new logo, where the four letters "AVID" resemble symbols commonly found on player controls such as "volume up, volume down, fast forward, play, pause," which are all related to audio and video operations. In addition to the new logo, Avid continues to integrate its five major brands (Avid, Digidesign, M-Audio, Pinnacle Systems, and Sibelius). Previously, these five brands operated independently, each serving their respective user groups. However, since last year, Avid has been working on integrating them. Moving forward, you will see the technologies and strengths of these brands gradually merge, providing users with even more innovative solutions.