UK Government Goes Big on SEO

The "[Colorful Eight Treasure Fans Circle General Secretary Premier Fans Network]" established last year, and this year's online exchange activities between Premier Wen Jiabao and netizens, etc., clearly show that the Internet is now an indispensable stage for political activities. If you think this is only for political propaganda needs, then you are totally wrong. At the beginning of this month, Nahan Network released a topic on "[The UK Government's Career Maintenance Website Keep Britain Working]", which is an example of relying on network administration to get things done. Today, I heard another piece of news, still about politics, still from the UK government - they are seriously engaging in search engine optimization. This is no longer a superficial attempt, but a deep execution. Why does the UK government engage in search engine optimization?