As a C2C platform that has been developed for several years, Taobao is now the first choice for many people to start their own business. According to the data, in 2008, for every 5 new job opportunities added in Shanghai, one was a Taobao store owner. Along with the increasingly strong and mature platform, a group of excellent store owners have also grown up. They regard Taobao as their first sales channel to develop their own brand, and use it to make a primitive accumulation. We can imagine that in the near future, there will be some famous independent brands produced from these store owners.