An article from last year, translated here to share with everyone. Many of the insights and ideas are not yet fully developed, so please readers bear with me.
Having been doing SEO for a long time, I have growing doubts about optimizing single keywords for clients. Can one or two keywords really solve all the problems? Can they help maximize the client's desired value? Can they achieve the comprehensive effects of online marketing? The answer is No. The long-tail theory's disruption of the traditional 80/20 rule best illustrates this point. In SEO, the advantages of the long-tail theory are especially prominent. Lonmen’s previous article was an expression of thoughts on this phenomenon.