I. With the advent of economic globalization, Chinese enterprises must go global to become stronger and bigger. Using the network is a cost-effective and fast approach.
II. With the increase in foreign trade business volume of domestic SMEs, establishing global online brand awareness and building independent online marketing websites are essential for Chinese enterprises going global. They should be initiated early with long-term operation plans.
III. Relying solely on B2B platforms for product sales leads to fierce competition and substantial expenses. Moreover, the quantity and quality of inquiries are not high.
IV. Search engines have become the gateway to the Internet, and we need to allow more customers coming through search engines to enter our website.
V. Foreign trade enterprises overly depend on B2B platforms and foreign trade intermediary companies, which makes their marketing lack initiative.