Taobao has released a set of cartoonish chat emoticons featuring its Taobao Xiao Bao Ma mascot [appreciation, download available].

Taobao has recently released Tao Xiaobao, an ant chatting expression designed specifically for communication regarding Taobao transactions, through a consumer community. According to the blog of Taobao UED team, Tao Xiaobao is the official cartoon image of Taobao. This chatting expression is fully compatible with mainstream chatting platforms QQ and MSN. This lovely and mischievous yellow little ant will soon become a favorite of all kinds of Taobao shopkeepers and Taoke (people who earn commissions by promoting goods from Taobao stores).