Website monetization model

1, Online Media Business Model. This is a business model that gathers a specific audience by providing services such as information or community, and then provides advertising space or public relations articles to advertisers who are interested in this specific audience to make a profit. For vertical websites, it must be considered that this business model first faces the suppression of comprehensive portal sites. Take for example the automobile vertical website which has developed relatively well under this model; 70% of China's automobile-related online advertising revenue goes to the automobile sections of a few large comprehensive portal sites. In order to attract more users and traffic, automobile vertical websites have provided their most valuable content to these comprehensive portals, further strengthening the overall content advantage of the comprehensive portals. However, since at this stage, the main source of income for vertical websites depends on the media business model, in reality, if they can achieve a breakthrough in this area, it will greatly improve the operating conditions and brand image of vertical websites. Meanwhile, during this period, the user traffic and website stickiness obtained by vertical websites also form the basis for breaking through this business model. Therefore, the key success factors in this business model are what most vertical websites must pay attention to.