Perhaps it can be said this way: everyone knows how to operate and promote a website in a standardized way, because many articles online provide a lot of tutorials and offer plenty of great methods. However, if you only know the standardized operations, then you're just playing by the rules. In actual business practices, operations emphasize a mix of deception and reality - using the false to lure the real, and using the real to reinforce the false. Often, risky strategies and deceitful tactics are employed...