Practical Website Operation Series III: Formal Promotion

Perhaps for an internet company or another type of enterprise, the most desirable scenario is when your users and customers are happy to spread the word through word-of-mouth (viral marketing), introducing your products and services to others. This is also one of the most effective promotion strategies, and many websites have incorporated some concepts of direct sales, encouraging netizens to willingly contribute their efforts. However, this mechanism might have been designed as a pre-planned function during the website or product planning stage, and at best, it only counts as a branch unit of the marketing department.