The Brand Crisis of MSN China?

Before I came into contact with MSN, which was founded by Microsoft and Shanghai Lianhe Investment, I did not have much impression of MSN, so I mistakenly thought that Microsoft had no operation team in China and it was completely Americans indulging themselves. However, after contacting several employees of MSN, I was left with this feeling: MSN does not focus on its own brand and is quite casual about this issue.