This news should not be new. According to the data of US newspaper advertising revenue organized by eMarketer, it was found that: in 2008, the newspaper advertising revenue in the United States dropped to $3.79 billion, a year-on-year decrease of 16.4%. It is predicted that by 2012, the newspaper advertising revenue will fall to $2.84 billion. The factors leading to the decline in newspaper advertising revenue may be two-fold: firstly, the arrival of the Internet era, where online advertising gradually replaces print media; secondly, the impact of economic fluctuations affecting the overall environment, resulting in reduced marketing and promotion budgets. However, one statistic might corroborate the first factor: In the third quarter of 2008, the U.S. online advertising revenue reached $5.9 billion, setting the second-best record in history...