A website is a place for information exchange, and only effective content can generate good traffic and achieve good rankings. So, what exactly makes up excellent content? It's necessary to confirm one point: all content is a form of communication, and the quality of content not only depends on what is communicated and how it is communicated, but also on who the audience is.
There is direct one-way communication between the site owner and editors who create written content and their audience. On the other hand, there is indirect communication among site owners who provide environments and linking tools.
Content is created through several levels:
Letters form meaningful words
Words form meaningful sentences
Sentences form meaningful written texts
Images formed by pixels aid understanding and avoid linear monotony
Good page layout makes absorbing information easier
Reasonable site distribution makes the flow of consciousness clear
Advertisements and resources play roles in linking and maintaining
Being able to notice small details and successfully integrate these details into a cohesive whole can provide visitors with a magical experience, as it offers the clearest and most rewarding communication.