China's search engine market to reach 9.2 billion yuan in 2009

Analysys International's afternoon release of its January 19th message, "Trend Forecast of the China Search Engine Market 2008-2011", shows that in 2009, the overall size of China’s search engine market will reach RMB 9.2 billion, an increase of 39% from 2008. Of this, the search engine operator market size will reach RMB 7.2 billion.

The search engine market and its business model were questioned and debated relatively more at the end of 2008. Analysys International believes that there is nothing wrong with the business model of search engine bidding rankings itself. The occurrence of this event actually points to problems in the search engine advertising regulatory system and the management systems of operators themselves. Therefore, as long as relevant government departments and operators take effective measures in 2009 and for a period of time in the future, we can look forward to the development of the overall search engine market. It was learned by the China Navigation Search Engine Information Channel that apart from Analysys International being optimistic about the Chinese search engine market, many other authoritative research institutions also expressed positive outlooks on the development prospects of the Chinese search engine market.