The Zune is going to evolve into the ZPHONE, just like the iPhone.

The IPOD has evolved into the IPHONE, and its market prospects are excellent. However, for the iPhone that caused a sensation even before its release, Microsoft dare not let down their guard, fearing that the carefully cultivated smartphone market might be snatched away. Robbie Bach, the head of Microsoft's Entertainment and Devices Division, stated that the company is considering developing a Zune phone to adapt to future market changes. Meanwhile, Bach also declared that the Zune phone isn't currently the top priority. After all, there are more pressing goals at the moment: how to boost Zune sales, which remains an issue to be resolved.