Perhaps before reaching a merger agreement with Sina, Focus Media also approached other Sina competitors, attempting to replicate the strategies used when Focus Media grew stronger, forcing these large websites to comply (see "The Art of智弈"), if you don't merge with me, I will find someone else, and then the market leader status will be given up, which is why there was a so-called Google rumor before. Sina's seemingly bold move might have another story behind it, of course we do not know for sure, but at least at this point in time, the cost paid by Sina is relatively low...