According to Hong Kong's Wen Hui Bao, the Department of Psychiatry at Oxford University in the UK has discovered that by stimulating the "orbitofrontal cortex" of the brain which is responsible for the satisfaction of eating and sexual excitement, patients with anhedonia can regain these pleasures. The study will help scientists invent a "sexual chip" that will be available within 10 years and assist patients with hypoactive sexual desire disorder to regain pleasure. The medical community has already implanted chips into the human brain to stimulate areas for the treatment of Parkinson's disease. Scientists have long hoped to use similar technologies to develop a "sex chip".