November 17, 2008, was the 40th birthday of Baidu founder Robin Li. That evening, Li held an unprecedented birthday party. Surrounded by business figures such as Feng Lun, Pan Shiyi, Zhu Xinli, and Chen Yongzheng, Li expressed his feelings: he first conceived the idea of hosting a birthday party more than ten years ago. Over the years, the low-key Li had always hoped to achieve a certain level of success before fulfilling this long-cherished wish, and before he knew it, he had reached the age of forty.