(1) Navigation Website Login: For a website with not much traffic and low popularity, the traffic that a navigation website can bring you far exceeds that of search engines and other methods. I did some statistics on my friend's Sashi Famous Makeup Discount website. Just by being recommended to URL Home and included in an inconspicuous place on their inner page, it brings about 200 visitors per day to my friend's website. Here are a few high-traffic navigation websites for everyone:
http://www.hao123.com URL Home World Ranking 274, showing its large traffic.
http://www.265.com 265 URL World Ranking 9,705 also has quite a lot of traffic.
http://www.k369.com Meiping URL World Ranking 4,754 also quite large.
http://www.ttjj.com Picky Traffic is also good.
http://www.6-88.com.cn Wonderful URLs Traffic is also quite large.
http://www.91sou.net China URLs World Ranking 1,291 pretty good.
(2) Friendship Links: Friendship links can bring stable traffic to a website. They also help improve the website's ranking on search engines like GOOGLE.
When doing friendship links, it’s best to connect with websites that have higher traffic and recognition than your own. Next, choose websites whose content complements yours. Then, consider similar websites, but ensure your website's content quality has unique features and can attract people; otherwise, it might be better not to link with similar websites.
Yesterday, I added more friendship links to the Anxi Tieguanyin Tea website. At first, the webmaster thought it would ruin the aesthetics, so was unwilling to do it. However, after my analysis, he tried adding a few. In just two days, the statistics proved the effectiveness of the friendship links. Hehe!
A website should not only focus on aesthetics, especially for commercial websites, practicality must come first, followed by technology and aesthetics. Suddenly, I remembered a website that isn't beautiful but reached over 400,000 daily visits within a year — Gao Chunhui's Mobile Home website.
Also, many of my friends' websites, though not pretty and even ugly, genuinely brought them money. Hehe, please remember this website design philosophy: practicality first.
(3) Search Engine Login and Ranking: The traffic that search engines bring to websites will continue to grow. There are currently many software options for login, such as Login Cavalry. However, manual login remains the most effective. In my statistics on the Sashi Famous Makeup Discount website, manual logins to search engines like NetEase and Yahoo brought considerable traffic. Some other portal sites now use paid login systems, which you can choose based on your situation. However, personally, I believe the investment isn't worth the return.
The most commonly used Chinese search engines are Baidu and GOOGLE. Both offer paid services as well as free login options. For paid services, choose according to your own situation. Baidu charges 0.3 yuan per click. Google charges 0.5 yuan per click. Other members of the China Search Alliance also offer paid ranking services. Personally, I think the prices are high and not cost-effective.
If you don’t want to spend money but still want a good ranking, then you need to optimize your website according to their relevant rules, making detailed strategies such as title design, tag design, content layout design, etc.
(4) Online Advertising Placement: Although online advertising placement requires spending money, it brings objective traffic to websites. However, how to spend the least amount of money for the best effect requires many skills.
1. Low Cost, High Return. How to achieve such an effect? My personal view is media selection. If you want fame, then invest in well-known websites. If you only want traffic, then filter out these media websites because they are all expensive. What kind of website should you choose for ad placement? Websites with less fame but high traffic. Currently, many personal sites may not be very famous, but they have particularly high traffic. Advertising on them is generally not expensive. www.oktea.org placed ads on a high-traffic software download site. It only costs 300 yuan per month, but it brings hundreds of visitors every day. This is much more cost-effective than bidding rankings.
2. High Cost, High Income. This income is not traffic, but revenue. Hehe, for a business website, the quality of traffic is as important as the quantity. The choice of media for such ad placements is very particular. First, you need to understand what type of potential customers you have, their habits, and then find websites where they frequently visit to place ads. The price may be higher, but the quality of customers it brings is also higher, thus bringing higher returns. For example, as the Anxi Zhen Tian Ge Tea website, placing high-priced ads on a famous tea website brings higher quality traffic, resulting in more customers and good profits.
For commercial websites, high-quality traffic is crucial, and ad placements must be targeted.
(5) Email Advertising: Most advertisement emails are now considered spam, mainly due to reasons like email address selection and email design. Designing advertisement emails that people like and sending them to those who won’t dislike them is not easy.
1. Title Suggestions: Attractive, simple, and clear. Don't deceive.
2. Content Suggestions: Using HTML format is better. Also, the layout must be clear.
However, if bulk email advertising is done well, its effect can be very effective and the cost is not high. Currently, in China, for 200 yuan, you can buy bulk email software with 100 million email addresses.
You can also add a mailing list function to your website, allowing netizens to subscribe to your e-magazines, and incorporate viral marketing strategies into the e-magazines for good results.
Note: Do not blindly send bulk emails, otherwise, it might have the opposite effect.
(6) Viral Marketing: Viral marketing mainly uses mutually beneficial methods to let netizens help promote for you, creating an effect like virus transmission. Below are some commonly used methods:
1. Free Services: If possible, provide netizens with free guestbooks, free domains, free mailing lists, free news, free counters, etc. Then include your advertisements or links in these services. Since they are free, they can spread quickly.
2. Interesting Pages: Beautifully designed pages or interesting pages are often quickly promoted by netizens online. Therefore, you can create some beautiful or interesting pages to recommend to friends. For example, during the SARS period, I copied a group of interesting posts from a forum, made them into pages, added the Sashi Famous Makeup link, and promoted them through QQ, achieving good results.
3. Other Methods: Gao Chunhui served netizens and also promoted his Mobile Home using a trick: creating a Tencent QQ Ad Removal IP Display Mobile Home version. This software had the additional feature of displaying IPs compared to the original QQ and could remove annoying ads, so it was liked by many netizens and included by many software download websites. As it spread widely online, the popularity and traffic of the Mobile Home website also improved significantly.
(7) BBS Promotion: BBS promotion takes effort, but the effect is very good. Online marketing wins with details, and website promotion needs a comprehensive approach. Hehe!! When promoting on BBS, choose BBS where your potential customers are or BBS with good popularity. Pay attention to the following strategies for BBS promotion:
1. Do Not Directly Post Ads: Such posts are easily deleted as ad posts.
2. Use Good Avatars and Signatures: Avatars can be specially designed to promote your brand, and signatures can include introductions and links to your website.
3. Posting Quality First: The number of posts doesn't matter as much as the quality of the posts. Why? Because posting a lot but getting little overall traffic is ineffective. The key is to get more people to see, indirectly promoting your website. So pursuing high-quality posts, focusing on one point, can save effort while achieving good results.
4. Appropriately Boost Posts: On forums, sometimes to boost post atmosphere and popularity, you can appropriately find someone to play along or register two accounts yourself to act. Hehe!
(8) Event Promotion: Event promotion is also a good way to promote, but not all events can be effective. To have a great effect, excellent planning is necessary. A few years ago, a 72-hour online survival test made the dreamer website, which had been online for only two months, famous overnight.
I always feel that the best way to promote a website is through word-of-mouth. How can netizens who see your website help promote it? The basic principle is to do well yourself: Content is King. Suddenly, I remembered another website that grew through word-of-mouth: OIC Idea Club.