From the current perspective, Taobao.com perhaps now occupies the leading position in this market and has a certain level of brand recognition. However, this time the opponents are other top websites in mainland China, such as Tencent QQ, which claims to have over four hundred million members, Baidu, the largest Chinese search engine, and the localized EachNet. Although Taobao has more chips at its disposal, its opponents are no longer the same as before, and there is a possibility of unexpected failure if they're not careful...