After the Internet bubble burst, the growth rate of the global technology industry dropped from double-digit percentages to 5% to 7%. However, in 2006, there were still many companies maintaining high growth rates. Of course, to achieve this, tech companies must have something unique. For example, Apple became the "dominant force" in the digital music field through innovation; Google became the "new favorite" on Wall Street with an entirely new business model; AT&T and Oracle stood out in the highly competitive telecommunications and enterprise software markets by acquiring major competitors.