How to add a 2.0 experience for brands?

The methods of building brands are changing. If you're still doing brand image shoots for companies, then you're a bit out of date. The brand image of 1.0 marketing is gradually giving way to the brand experience of 2.0 marketing. So what is the brand experience of marketing 2.0? There is such a summary: Let "brand + an element" create a consumer experience.