N96 is a high-end S60 smartphone released not long ago by Nokia, while Bruce Lee was a legendary martial arts film star. Logically speaking, there should be no connection between Nokia N96 and Bruce Lee. However, Nokia has launched a Bruce Lee Limited Edition N96 phone targeted at the Asian market.
Currently, a new wave of Bruce Lee fever has swept across Asia. In memory of this martial arts master and movie star, many audio-visual products, including "The Legend of Bruce Lee," have been brought to the screen. Under such circumstances, it's natural for Nokia not to miss this "organic advertisement," and thus the launch of the Bruce Lee Limited Edition N96 phone is unsurprising.